Wednesday, April 19, 2006

A newsletter should be Opt-In

A newsletter should be Opt-In or (permission based). Don't get over excited about launching your web site by sending out a bunch of e-mail's promoting your site and newsletter to news groups or user lists. This is not only bad Internet manners but it is bad business.

Locate the "subscribe button" to your newsletter in a prominent part of your home page, that is virtually impossible to miss.

In your subscription confirmation e-mail, tell the new subscriber how they can unsubscribe and how frequently you will be e-mailing them. Don't get offended if someone unsubscribes. It isn't personal, drop them from your list and move on.

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