It's easy to run a successful newsletter Part-3

This person surfs to your web site and sees the offer of a free monthly newsletter on tax tips and accounting software shortcuts. They sign up, which retains the person's interest in your site a little longer, and it gets them interacting with it. Even if they move on you have their email address so you can send them your newsletter and other offers each month.

Remember, as you get subscribers for your newsletter, they are potential clients with whom you have built credibility. By doing this you have established a base to offer your other products and services.

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