Should newsletters be content driven?

No other advertising method allows you to reach such a wide base of people throughout the world, so affordably and so quickly. If you don't have a web site yet, prepare to start a newsletter when you put your web site up. If you have a web site already and you don't have a newsletter, START ONE TODAY!

How are you going to get someone to subscribe to your newsletter and what do you put in it? Here are a few pointers about successful newsletters.

Newsletters should be content driven. We believe a good newsletter should excite, educate and entertain. Some of our peers might disagree, they say that a newsletter should only promote. We think promotion is an essential part of a newsletter but should not be the sole component. You can write about things relevant to your business or you can feature articles from professionals in your field. You can also do a combination of both.

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